Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel tracking utilizes a piece of code to sign up conversions on your internet site. It's very easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The traditional method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This supplies a lot more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based tracking. This versatility provides online marketers much more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are typically blocked by advertisement blockers, which can cause information collection interruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give exact, constant data that is much less prone to interference.
This type of monitoring likewise enables businesses to track conversions that happen beyond the site, like call and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different internet browsers and platforms significantly alter how they take care of cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.
A server-side tracking system is a collection of guidelines that informs your website's web server what events to tape. This data is after that sent to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little item of code on your website to accumulate data from individuals.
4. Easier to carry out
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the range of information management and provides companies more control over transmission, making it normally extra reliable. Therefore, it's less vulnerable to information difficulties triggered by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee conformity with personal privacy regulations AI-driven product recommendations such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and ad blockers.